A note from our Founder, Designer & Director, Jodi Gibbs.

We have been having many discussions with our team about the impact Covid - has had on our makers, our customers and the entire industry. Our current crisis has sparked a renewed desire to support each other in a time of uncertainty and is highlighting ways in which our personal habits can become more sustainable.

Here are some of the topics we have been discussing:

Disruption to the travel, hospitality, restaurant, events, sports and entertainment industry have been noticed by all of us. However, the deeper and somewhat unnoticed impact has been the sudden disruption to supply chains effecting the most vulnerable and marginalised people.

 

As an artisan crafted brand we are highly conscious of the impact this will have on our makers and makers across the world. Our product is artisanship and things that are often made by hand supporting small family businesses. Artisanal craft is the second largest source of employment across the so-called developing world. It is estimated there are around two billion artisan workers around the world. 

 

We are working hard to keep the demand strong for our makers and to support them through this difficult time. If we thrive, they thrive. Our survival is their survival. We are connected in a way that has become, more than ever, highly emphasised to us during this time. We are working together with our makers to adapt both our businesses in ways that can support each other through this. This has required flexibility in our operations, Working out ways to make it possible for makers to work, safely from home or care for their children who are home from school. Creating more flexibility around batch sizes and production lead times. Keeping our business strong so that we can keep placing orders and supporting the supply chain.

 

It’s a work in progress. We are focussed on adapting together.

 

 

Mass consumption and fast fashion: Is it the end of an era?

As the world has slowed down to an almost halt, has this meant that we can now really support the slow fashion industry and make informed choices about what we purchase? Is this the perfect opportunity to reset the way the fashion industry operates to be more holistic?

 

The 4 pillars of conscious consumption to consider.

• Consumption – our habits.
• Composition – how our clothing breaks down and what fabrics we should be investing in.
• Conditions – of where and which our clothing is made in.
• Collective Action – required from us as consumers, from us as Brands and our industry.

 

We would love to hear your thoughts and any questions you have on how our brand practices best support these considerations. In the meantime, stay tuned here and to our social media platforms to learn more about our ethical practices. You can also read more about our practices over on our ETHICS & ECOpages.